The only time they will make money is when they stop growing, or else the cost of funding new customers far exceeds the profit gained from existing customers. It's like one day they need to say, no more sign ups, no more expansion, and just sit around smoking doobies... I've been in since $6, but it does feel like a huge rinse and repeat..... everyone will say, great numbers in the US, and at the same time, they will need to raise $500 million US to stay alive... then a billion in 12 months.
In 5 years time, there may be 647 bnpl's up and running and despite being the biggest, market share will be diluted to water and their presence may not be as relevant
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