Hellllooooo HSBC, page-5

its part of the mastercard agreement

its mastercard buying the data and giving it to their rich customers as a reward

but it gets frx into peoples phones, they can then pay frx in future when borders re open for data

Its free advertising and promotion. getting the esims in the phone is the battle, once the beer is in your fridge you drink it.

Its the choice at the bottle shop that must be won

Mastercard buy the data, advertise frx, give away esims and the data and then the esim is on the phone already installed.