Although I like this packaging it comes across more as a product for Gym junkies and Sporty types, has an almost masculine edge to it. If I were to look for hemp seeds as a supplement to my cereal or salads I would be more inclined to buy a product packaged similar to the one in the photo with Meghan Markel, and would hope to find it in the brekkie aisle.
Hemp Australian/International range, page-17
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