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Hemp Black Reveal, page-23

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    Agree it’s not my cup of tea either - but the buzzword is ”authenticity marketing”...

    ”implementing authenticity marketing will help you express brand values and purpose. And since many consumers (younger ones in particular) are more inclined to align themselves with businesses that share their values, authenticity marketing puts you in a position to win over the right customers”...

    DYOR IMO
 
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