I don't have a problem with them focusing on a broad range of...

I don't have a problem with them focusing on a broad range of content related to values of sustainability and looking after the environment. But make the blog relevant ffs. People don't go to the Hemp Black blog to read about "Back to school basics" with suggestions on environmentally friendly school supplies that have nothing to do with hemp. If you want that kind of information it's everywhere. People would be reading this blog in order to discover ways that hemp can lead to environmentally friendly decisions. This can still be within the scope of 'authenticity marketing'.

The other issue though is constantly linking to brands and other businesses that are direct competitors. Sure, although not a preference to send people elsewhere, link to other information based pages, but don't link to competitors!