Hemp Black Reveal, page-9

To be honest I don't really understand why you would question your investment with a focus on yoga and 'hippy' stuff. I don't think it's really accurate to say they are pushing the hippy angle either anyway. I'm no expert, but to me this is much more in the 'activewear' type of space rather than hippy. I know that this is far from a direct comparison, but if you look at companies like Lululemon that focus only on 'yoga' and 'activewear', they're valued at ~$25b. The marketing is spot on for that type of consumer market IMO. I see no problem here; evidently from what they say Hemp Black has a range of other applications, so I guess the main thing will be how they market to those consumer markets too.