Should be good when it takes off, Hemp seed can be used to make...

Should be good when it takes off,
Hemp seed can be used to make Margarine, and helps reduce cholesterol.
This can be used in pastry etc. also and could finds it's way into many foods easily,
With very little change to the recipe.

The health benefits side of things will be the marketing ploy IMO

A2 Milk didn't invent the A2 protein, from the net:

Goats milk naturally only contains A2:
Goat milk contains only A2 casein, making it, protein-wise, the closest milk to human breast milk.