That's fair, but again, with a large scale capacity once the crops have done a few rounds I'd assume the price would start to come down. Also further expansion of premises to continue producing larger amounts would result in price reduction. From a marketing perspective a company using Australian grown products would have significant advantage over those that don't, and would make sense, even at an increased cost to make the switch.
I'm not saying that would happen immediately, though I guess by the time QBL increase their capacity they would probably retain supply for their own product. If they're already supplying Coles with seeds, it wouldn't be so ludicrous to push other products in the future, particularly if their current ones are consistently flying off the shelves. All imo.
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