One thing for sure is P&G would never risk loosing sales by introducing any new aspect to any of their products.
The long road to get to this monumental stage for OBJ and its future earnings has been the rigorous checking, proving and testing by P&G brains trust to see either a boast to margins or a increase in sales or both as a result of incorporating OBJ technology.
This stock will not sit under 10c past next week or soon there after.
The fact is OBJ is now derisked revenue wise now
The fact is it will be incorporate in multiple products at P&G
IMHO
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