interesting is the following from the OBJ applicator patent application from Sept 15.. I may have missed a post in the past so apologies if this is old news.. if not then it slipped us all ..
"Both the applicator surface 620 and the cover were tested with and without a skin care composition (Olay ProX Deep Wrinkle Cream available from the Procter & Gamble Co., Ohio). For measuring wet coefficient of friction, 0.1 g of the skin care composition was spread over the test surface. The rate of the probe was set to 1 mm/sec with a force of 100 grams.
Here we go! Olay!!!, page-107
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