Imo, the end-game for the OBJ/P&G relationship has always been Single-dose Applicators/Advanced Packaging, where OBJ's MicroArray is built into each of the various creams for face and eyes, razors, wipes, masks, VMS patches etc - ADVANCED PACKAGING. This is most likely going to be Wave III & Wave IV. This has always been where the Revenues for OBJ will be due for incredible increases imo and marks a huge leap on behalf of P&G's confidence in OBJ's various Technology Platforms.
In the meantime, Wave I & Wave II will be all about changing consumer habits and education in the benefits of OBJ's various Technology Platforms including DCE; which will hopefully generate enough interim Revenue to get the BOD's Performance Shares over the line by Nov 2017.
OBJ Price at posting:
7.6¢ Sentiment: Buy Disclosure: Held
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