There are plenty of reasons to be buying so called over priced goods. I buy brand names because I want to differ myself from people who can't afford them. I also am in my forties, living my second childhood, I now have disposable income that I didn't have has a teen. I have no problem paying $18 for a pair of thongs or $49 for a teeshirt or $90 for boardshorts, no offence intended but I'd rather that then look like I shop at BigW.
BBG Price at posting:
87.0¢ Sentiment: None Disclosure: Not Held