Experience the two products and their usability, if you put...

Experience the two products and their usability, if you put money into Xero shares without knowing how MYOB works (its biggest competitor in Australia) then you shouldn't be investing into it as you fundamentally don't understanding the advantages that it provides and why use accountants are raving about it.

Just read about the "Financial Web" that they have created and are rolling out, there is no valuation methodology that you can use to pigeonhole this product currently. The key point to consider is the lifetime gross margin of a customer and the fact that all the acquisition costs for getting a customer are reporting in the initial period. NO FURTHER ACQUISITION COSTS NEED TO BE BOOKED AFTER, ITS ALL MARGAIN (70%ish)

In NZ you can pay suppliers from within the software, Australia still has a bit to go with its APRA regulation but we will get there and this will probably be the first platform here to have it. Can you imaging how that will change how small business operates.

Take from that what you will. Our firm is 100% cloud and this is the only tool/addons that our staff are trained in how to use. It makes us more efficient and connected with all our clients, which in turn increases our referrals and means we grow at a higher multiple than a traditional practice.