Just looking at the digital ad marketplace in general , it seems...

Just looking at the digital ad marketplace in general , it seems that there are three sources of value Adslot has that could be very attractive to a potential buyer even pre-Forward Guaranteed take revenue take off.

1. $3Bn currently in Agency ad spend through Symphony rising to $7Bn in 2-3 years.

Rubcion Project, the market leader in the USA has market cap of about AUS$533M, it states in most recent report it takes about a 19% cut from revenues flowing through its platform of about $1Bn. Rubicon does full suite of products but doesn't have the workflow solution that we do, namely Symphony. These $3bn revenues would look very attrative to a potential buyer with established Trading revenue streams.

2. Established Publisher and Agency links (ie Most Major publisher in premium space and no.1 platform in Agency space)

The company has spent the last 3 years building relationships with most media agencies and publishers. This takes any one a lot of time and effort so having this in place is a major asset.

3. Advanced Tech in specialised Forward Guaranteed Market

This is our blue sky product as plugs us into the % based fees similiar to Rubicon Project. We specialise in the premium Forward Guaranteed space. The jury still out on the take up rates as publishers and agencies look closer at the systems compared to others. If this part of industry starts to take off as expected (rising from $8bn to $55bn by 2018) then ADJ becomes a lot more expensive to buy out.

All this makes me think that at $140M market cap, potential buyers will be looking closely at Adslot right now.