And not to harp on but the valuations in this space will be...

And not to harp on but the valuations in this space will be reflective of revenue, not profit.

Rubcion bought iSocket for US$25M in late 2014 when iSocket only had $217,000 of revenue! They paid such a high multiple for programmatic tech and potential of growing market. My point of both posts is that to wait for a profit and then say "ok a P/E of 30 sounds fair enough, I'll buy at xxx share price" is likely going to end in disappointment as this is a growth stock in a growth industry (programmatic online and in mobile is growing fast but also in TV, Radio and other media buying). All IMO of course

http://adexchanger.com/ad-exchange-...illion-for-isocket-revenues-were-just-207000/