Highly undervalued, page-11

Certainly not good news today, but you'd have to think that the market had already factored in an imminent profit downgrade. At the end of the day, whilst profit has been downgraded from 10% to 5%, the company will still be returning a profit exceeding 2016.

It's been no secret that the retail sector has been hammered this year, so I guess we really shouldn't be surprised.