Negative news throughout the retail industry will see API...

Negative news throughout the retail industry will see API retreat further. An all-consuming henny penny view of Amazon's entry into the market will further exacerbate negative sentiment.

I'll be looking for a cheap re-entry into API. The big question is when? Falling knives and bouncing cats notwithstanding, API is starting to represent value again. The last month's lower lows and lower highs suggest the trend is not set to break anytime soon. At circa $1.40, however, the value proposition becomes compelling!