Great stuff in the thread folks! One thing I'd like to add to...

Great stuff in the thread folks! One thing I'd like to add to dunno's terrific summation is

reduced support time for each pregnancy - Dave stated in a preso that there is a meaningful reduction in the amount of time needing allocation to each mum.

I changed my sentiment from hold to buy after confirmation that insurance re-imbursement is available. From my perspective, the only fundamental potential issue I can see is the integration with existing management systems. But there is still plenty of market out there that won't have this requirement as a primary driver, so, I see the current price action presented by the imminent raise (which has already been badly managed in allowing speculation to run and fester for as long as it has) and tax loss selling season to "buy when there's blood in the streets".