Hmmm SK-2 Australia

http://www.sk-ii.com.au/en/whats-new/skin-solutions/New-Year-New-You.aspx

4. Take better care of my eye area.

Our eyes are one of the first indicators of how tired we are – think under-eye bags and dark circles - and the eye area is also one of the first places where the signs of aging begin to appear, so proper eye care is crucial.
This year, resolve to take better care of your eyes and eye area by using eye cream every day. SK-II’s Stempower Eye works to reduce the appearance of fine lines and wrinkles around your eye, so your eyes look younger and less tired. Use it with the revolutionary new Magnetic Wand, which penetrates the active ingredients further into the skin for more visible results.

That's an interesting update.