Personally I feel that the current marketing approach of pushing our 3 quality brands into the Australian market makes sense. Each brand does target a different niche market (with some overlap) and despite the associated cost of supporting multiple brands, I think the strategy will ultimately pay dividends.
I do however have some reservations around pushing the Paris Creek brand OS, are we really going to be able to convince these markets, particularly the ones where english is not their 1st language, that some creek in Paris, is really capable of producing a top quality BD product... I can't help feeling that we might be better, as some have already suggest, to use the MB brand to market all of our products OS, I don't think there would be anything wrong with having a MB BD range that is available to export markets only.
LON Price at posting:
16.0¢ Sentiment: Buy Disclosure: Held
