At $15.00 for 30ml are we over priced or is it more that you get...

At $15.00 for 30ml are we over priced or is it more that you get what you pay for.
The average person has probably come across a situation whereby they have to use a sanitising spray on entering some premises, so they might then decide to get their own. Most people would probably buy the cheapest - thinking they were all the same. I did a quick google search and found some for $2 or $3 for 50ml.
we probably lose a large percentage of the market on price so looking at the label, perhaps in big print it should say SANITISER and DISINFECTANT. An ignorant person like me might then start to think that there must be some sort of difference and ask the question. They would then find out that they probably want a disinfectant more than a sanitiser for a virus.
i am sure the powers that be are fully aware of competitors prices but i was wondering what other shareholders thought.