Holista really needs better media attention, page-8

I hope they release the results early on Monday. This is the key to the media cycle. The media get up early before everyone else to sus out what the news for the day will be.

They should be looking to put out the announcement around 5am -6am. This gives journalists time to write articles about the announcement in time for everyone else who starts work at 8am-9am.

If they leave it too late it will get significantly less coverage. They need to aim for maximum coverage on the day of the announcement because by Tuesday it will be yesterdays news and there will be other things to discuss that are more recent.

If this announcement goes out too late, the lack of widespread coverage will translate into a lack of new investors buying in, and a smaller than expected increase in share price on the day, and in the weeks/months ahead.