AUSTRALIS - Good work with the options. Today's release was definitely reassuring, but not enough to move the SP. Slightly disappointing I know. But as mentioned, there could be some manipulation happening here.
I see the catalysts for share price moment coming when the full version of Home Open is up and running with accompanying marketing activity, updates on solid listings, and of course what we all want to see... the revenue starting to flow. And this is just for Home Open. I'm sure there will be further updates from ALA around Roster Elf and other potential projects.
To answer your question around listings, in mid-May ALA signed an agreement with a large CRM company and has contracts with many others so the listings should start to flow soon. Also, it is free for any agent to upload property's. We just have to sit tight and wait,
You are bang on with the current SP. IMO very good opportunity at these levels. Coming off a base of zero revenue and no debt the second cash starts to flow there will only be one way the SP goes...
Just how much revenue is anyone's guess. With operating costs of just under $500k for the half year (they have a larger team now so this will increase) ALA doesn't need to generate an immense amount of cash to become profitable.
HAPPYCATS - We only have limited amounts of information around the revenue model.
1) Real Estate agents - Many opportunities here. One is the 'White Label' feature where they have actually already made sales. This basically allows agents to re-brand the app to suit their own branding.
2) Advertisers - All we know for now is that the app will be clutter free which makes for a more compelling user experience. Monetisation here is very easy. However, they haven't released details around this yet.
3) Users - In app purchases for additional things like area reports will generate revenue.
The closest thing to Home Open's model is Trulia based in the states. Have a look at their innovative revenue models and expect something similar for Home Open.
20103030 - Good question to ask before you invest. Home Open will hopefully have just as many listings as the other 2. The app will act in the same way with users being able to search for property around the country, save favorites, view opening times etc. So first and foremost, the app can do what the other 2 platforms can.
I'm not sure how you found the beta version but the interface and usability is miles ahead of the others. Its modern, slick and much easier to use and navigate. The integration with Google Maps is a key selling point, and yes this could potentially be replicated form the others.
I think another unique selling point is the direct communication you can have with real estate agents. And how all messages can be neatly saved within the app.
The other 2 platforms haven't nailed the multi device syncing yet. People search on their iPad and desktop, then use their mobile when out and about looking. I find a lot of the time when you save properties on your iPad, then open the mobile app they aren't there. Home Open is built with this in mind, everything is synced within their ecosystem of apps so no matter what device you are on everything saves and is always there.
Anyway, just my thoughts. There are plenty of other unique things about the platform which i can't wait to see.
SP1 Price at posting:
21.5¢ Sentiment: Buy Disclosure: Held
