re: revenues do not equal profits Just like any other sign...

re: revenues do not equal profits Just like any other sign Timing. There is money to be made in the outdoor advertising industry - just look at CCU. Sure, one sign not gonna make them revenue positive, but will slow their cash burn rate down significantly with an advertiser on board - but yep this part still the big problem.
I think any person would have to agree, that installation of the 4TS and a couple of the Turkey signs, "with an advertiser", will increase the share price of LUM