Doubt it. Even if they had 100% market share, absorbing the competition is not adding that much in numbers.
Remember, Australians are lazy people, that outsource their financial management. (hence why banks/financials are so strong).
HC would have to move international to see any substantial increase in user base. I can't see that happening.
However, this would have to be the worst site to discuss this IPO on. As the moderation process is a crucial aspect of this company, and the restriction of discussing it, ironically, looking on the competitors sites for discussion may prove more useful.
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