I'm more sceptical than you. I'd argue that direct consumer demand for this product was at its highest in the past few weeks due to media scare and panic at its worst. Whilst people will want to continue protecting themselves, i think the recent demand (and by association, sales) was heavily panic-fuelled, and not overly sustainable for the long term. i honestly cannot see people continuously spending what they have been, even in 3 months time. If I'm wrong, then great, if i'm right, then I've been prepared.
I'm more sceptical than you. I'd argue that direct consumer...
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