Yes there is ambitious motherhood statements ad then there is...

Yes there is ambitious motherhood statements ad then there is reality of execution with all the quirks of markets , management, production , technology politics and 100 other factors.RFX have broken down a lot of the barriers in regards to skepticism chemistry and application. .  It is early stage and statements by other companies are quick and easy to make compared to reality but a good  partnership , good funding right product and some things get adopted quickly.  Often it only takes one committed long term customer to buy and create turnover to get companies moving. This company is not " new" or " out of the blue"  as many will have been keeping a eye on the technology and that in itself may well be hindering uptake of RFX product as a " new" product is close to being available.  Yes " close"  is never defined and 100 factors come into play if it will ever be available but it all adds up to a reason for prospective purchasers to standstill on existing old technology and all its costs ,issues but keep same reliability with no further  technology risk.

Rate of adoption - the sony  beta vs JVC VHS  is a classic tale repeated so often and defied reality of quality and fit for purpose - the goal posts moved as they always can.   

RFX is a template of what can be right and wrong , has been a pathfinder / trailblazer , innovator , first mover in so many aspects and that also highlights a path  more easily followed by others without wrong turns and distractions.  . In all industries there is new companies making new claims and history shows how few come to fruition and actually reach their full potential but then there are also the success stories. .   What was hard and groundbreaking 10-15 years ago in regards to electronic controls , software etc is now commonplace and cheap to create. with very short development and implementation times.   Some have better products be it technically, application  or price based and others succeed through finances , strategy, marketing, implementation and brute force into marketplaces. 

RFX long delay in getting to market, market share , locking up niche areas etc may  bite shareholders hard.  Other side is that if successful at gel and with resources RFX may become a perfect cheap takeover play to get em off the table or possible offer serious funding and development for larger scale flow batteries. Always a angle.

Advances on this product , technology, its patents , partners  and the manner in which they set up production and sales should be watched very closely to see what momentum they create and reality of if the product is good or just yet another hopeful candidate. There are large forces at play in the battery marketplace from upstarts to long established companies so a proportion of their markets possibly changing to new technology will quickly see change if it is a breakthrough . It will be cheaper to buy the new company out than defend your old established company products and all the enviro and other issues assuming the new technology is serviceable and scalable.  The $ recently invested in lithium with decade of payback required will not like a interloper.


Very interesting to watch what happens  and if there is any urgency expressed by other battery competition