In the smartwatch segment, there is quite a competition even in cheap (150 - 250 USD) segment
IOT is no longer selling 80 dollar watches. The new range is priced 149 -269 USD
Smartwatches are an emerging market and I think almost everyone of us will buy at least one sooner or later. Actually I will be buying very soon myself (the only hint I can give is it's a South Korean co)
http://www.wareable.com/smartwatches
http://www.wareable.com/smartwatches/the-best-smartwatches-in-the-world
Following are all IOT group watches
OK M1$269.00 USD
OK V3$239.00 USD
OK A2$179.00 USD
OK S1$179.00 USD
OK S3$149.00 USD
OK V2$149.00 USD