I agree. Its been discussed ad nauseam, our royalty arrangement...

I agree. Its been discussed ad nauseam, our royalty arrangement are in line with industry standards. People that keep ignoring this fact are either thick or just thick. If there are sub-optimal aspects (e.g. timing of royalty receipts, how they are applied to non-applicator sales, and so on) these are being addressed in new arrangements e.g. second technology. We just need P&G to sell more applicators - expand territories, products, etc. They seem to be doing this slowly but surely. Generally speaking, peak sales of a product doesnt usually occur in Year 1 or 2, it normally takes a bit longer than that. The utility and market reception of the applicator suggests this is going beyond limited gimicky marketing campaigns (and yes, P&G might change their mind at any moment but that applies to every product in their portfolio - its performance-based). Who here thinks the applicators have not been a stunning marketing success......