how did you find Obj?, page-23

For a fledgling start up technology that had to create a new market from the ground up - the definition of success might include :

(1) P&G not dropping the applicator concept like a hot potato. Thats a huge success in itself.

(2) Positive reception from consumers. If online KOLs are not reliable then look at how P&G are responding to consumers - are they pouring resources into campaigns, are they expanding territories and products, etc? Slowly but surely they are.

(3) Its so very early days. I dont know what the median time to peak sales for consumer goods are but for a new pharma product - its 6 years. What you see as non-commitment by P&G, I see a cautious, tentative, explorative and methodical ramp up in sales of the applicator concept.

We also need to contextualise success with OBJs financials. A single modest revenue stream is sufficient to make it cash-flow positive. Cash-flow positiveness is the unattainable holy grail that most Aussie specky tech company CEOs can only dream of (and never achieve).....