How Do SaaS Companies Perform in a Recession?, page-13

@Vmk Research
Last year they spent
* Marketing - 3.5m
* Travel - 3.75m
* Rent - 2.3m

If they are going to save money then most likely it would come from here. They maintain 15 offices (some might be small sales offices) though that could be rationalised. Travel will come down. If they were serious then management salaries and bonuses could be cut (could save a couple of million there). They have already cut N3 by half.
They must preserve ARR and make sure they have enough qualified leads to take advantage of when things return to normal. For me that is most important as they look to have sorted the product/market fit with acquisitions and upsells with bundling, though they have sales issues with partners, NA sales, and churn. ARR protection and momentum is more important that BE by EOCY or EOFY.