Think of Convey as an app store. Except, where Apples and Googles app stores as passive, Convey is an active, or 'Push' app store. Although, that's not entirely correct. The applications aren't hosted in Convey. Convey simply wraps around the apps to provide a customer acquisition platform for those applications. The applications are generally web or cloud based.
One of those apps is the Games Portal. Mobile Embrace does not develop the content. It provides a Customer Acquisition Platform for 3rd parties to push their applications to customers through a network of Advertising platforms.
So 3rd parties can manage how their product is advertised, entice people to pay using Mobile embraces mobipay platform and then track the users subscription.
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