This image essentially sums up their model. They act as the middle man between borrowers and investors. They originate the loan/finance for the borrower, whilst the investor provides funding (banks/FIs etc). Revenue comes from loan establishment fees and ongoing loan book management fees - although there is a mention of interest revenue as well. The point of difference, compared to borrowing from a bank, is Wisr's superior App/online system as well as the better rates provided than the banks are able to offer.
The term neo-lender simply means 'new' type of lending, they are solely online with no brick and mortar. Previously the standard was to borrow direct from your bank or even worse - a payday lender. This is my understanding of it, happy for others to clarify.
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