really excellent break down of how it all works guys. honestly I don't know if big ever wanted to go into this level of detail with the public because it is so complex and perhaps would have given away their competitive edge in how they areally ramping up. the FCC deal is actually similar now to a lot of retail finance offerings. I remember a similar setup with Ford credit when I paid off my car... they said congrats and I since I was now a member of ford credit I could use my account now to borrow for other stuff unrelated to cars. so basically the finance is a way for ford to sell cars but most importantly for their buddies ford credit to get in the door and get more cash out of you in the future too.
the main issue I have is that big has to film two videos for any one video that is not accepted. maybe three? so they need to have REALLY good margins and I think they do this by showing up to a big city and hitting so many business in one day
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