How FC financing works for BIG, page-321

From announcement made on 30/01/18:

'Big Un Limited Strategic Update':

Pillar One: Experiential Marketing Campaigns Commence SME’s to receive a “BIG Hug”

In line with the company’s strategy to build a global brand, experiential marketing campaigns will commence this quarter. Teams of experiential marketers are currently undergoing training and are about to be deployed to every SME on-boarded onto the BIG platform in Australia and the US. Each business owner on-boarded by the BIG sales team will be personally visited, provided with a BIG welcome pack and shown how to download and use the Big Review TV video app and social media video review platform to promote their business. This “Face2Face” activity will provide:

• Deeper relationships with existing SME members
• Swift brand awareness
• App downloads and SME social media integration
• SME referrals, enhancing the network effect
• Customer retention or “Stickiness”
• Further revenue opportunities
• Big Review TV fans
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Looking at this announcement in hindsight, I see this move as a push by BIG to increase the conversion rate of on-boarded potential customers into fully accepted customers during Q3.

Thoughts?