This is something I have been considering recently as well. I refer back to telesales job I previously had. Every month we would print out leads that were not converted from 3 / 6 / 9 months ago and call those prospects. The results were positive and you would always convert some of them. Objections that prevented them from proceeding on the first contact were no longer a barrier as the potential customer had done more research or decided the time was now more appropriate to proceed with the product we were offering.
I suspect BIG sales staff would be able call prospects from areas that already have a video but not a customer and refer to other customers with videos in the area and how it has impacted their business by becoming a paying customer.
Someone else mentioned its a pretty hard sell trying to sell something to a business that they dont have and required to convince them that they need it. I agree this is true. Examples are businesses and having a website, and now a facebook / instagram and other social media pages related to their business. In these examples not every business took up those offers immediately however now without a website or a social media presence there is a stigma associated that you are not a real business.
BIG Price at posting:
$2.22 Sentiment: Buy Disclosure: Held