It wasn't Google and all-it was started way before.....Innovation was started in the 1980s and P&G and all were there.
Look at this ad-http://www.youtube.com/watch?v=OYecfV3ubP8 of 1984 when the Macintosh came out. In one interpretation of the commercial, "1984" used the unnamed heroine to represent the coming of the Macintosh (indicated by her white tank top with a cubist picture of Apple’s Macintosh computer on it) as a means of saving humanity from "conformity" (Big Brother).[7] These images were an allusion to George Orwell's noted novel, Nineteen Eighty-Four, which described a dystopian future ruled by a televised "Big Brother" (can read more under http://en.wikipedia.org/wiki/1984_(advertisement)).
SO WHAT'S HAPPENING NOW WAS STARTED WAY BEFORE THAN 1980s ALSO.
