Remember the market thinks this is a loss-making company and/or...

Remember the market thinks this is a loss-making company and/or a fad and/or next 6-12 months will be bad (the last is correct).
Also throw in CEO leaving (genuine concern) & IPO/PE convo.

Actual Value guys will look further forward to normalised earnings - understanding cyclicality, operating leverage, seasonality and underlying growth.

Then compare to $54m MC or ~$34m EV - understand price v value and love the inefficient ASX market.

Each to their own strategy - if momo/index hugging is your thing (your version of FA lolz) this is not for you.
I was happy to buy WHC at $1.80s and average down at $1 (not quite the bottom at 80c odd) for a so called "dead industry" then sell at $10 a couple years later - chuckled listening to momo guys talk FA along the way at $3-5 lolz.

This theme is similar across the retail space.

IMO some great bargains to be had (at different risk-reward levels). I am keen to load up on retail (only hold small % in DSK atm).

The question is will we get the last flush out in the lead up to results?

Couple of key players who are still silent....