I remain mystified as to the reason for TASSAL's sliding...

I remain mystified as to the reason for TASSAL's sliding price?
As has been referred to in recent posts - exceeded consensus profit forecasts,trading well below asset replacement values and expecting profit growth FY11/12.

My theories include
1)Lack of confidence in Management to grow sales - Production wise, we can expect big increase in HOG Kg's, but will it be sold at similar rates, producing increased profits? Director's have grown Retail but appear aloof and disinterested in dramatic fall in Wholesale market sales. How much of excess new production will be off-loaded to export market & at what rates?
imo management have shown no skill or endeavor to market the TASSAL brand or name. It suffers from a crappy name - all but invisible to the Australian public -perhaps we need a fresh look at branding???
The Tassal brand is enjoying some benefits of increased consumer demand/consumption of salmon but i suspect that its total (domestic) market share is slipping.


2) Conspiracy theory - market manipulation to suppress its price prior to impending takeover attempt. While i would not totally rule this out - it is less likely.

What do others really think?