How much....do you reckon companies, the likes of WOW, pay sexy management consultants, to dream up rubbish like using the word "eco-system" to now describe corporate structures?
I'd imagine it would be a bigger fee than for the word "team" which they also use to point of needing a sick-bucket any time they do a store promotion video?
Here's some others of varying appeal
mission
engagement
perhaps a few from the health world
pre-clinical - for the testing stage something before it's rolled-out?
multi-factorial - for the numerous things happening at once?
all of these toxic terms could no-doubt help secure ever bigger consulting cheques and bore everyone in the room even faster!![]()
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