BLY = unable to make money in the present environment, needs to swap equity for cash, when cash is all gone, borrow more but at higher cost in equity. No sign in sight that environment will change, so keep going until you can't sell any more of yourself for cash (downward spiral). BLY crashes and burns, all long termers lose.
In yesterdays announcement the word "loss" is self explanatory; sorry Allatsea, its pretty easy. They can't jazz up their numbers much now. I stand by my comment that they'll be out of money by the 2H2015, and it'll be another trip to Cash Converters.
BLY Price at posting:
19.5¢ Sentiment: None Disclosure: Not Held