I do not get it. HyperX does not seem to manufacture even Bluetooth headsets. So what are you actually going on about? Cabled headsets have been around for the last 60 years? Why is HyperX a manufacturer? 67.99$ US for a pair of cabled headset seems to be less attractive than 299$ US for an ANC true wireless earbud which actually have elements in it that makes it more useful for gaming. I am sure if HP does the whole supply chain they might be able to get it to a better price but that is not the point. Pears ought to be compared with pears and apples with apples. HyperX is 425M$ US and NUH is less than 40M$ US so obviously, they have a larger market penetration. The main problem with NUH is that they change their mind too many times. Or lack working close to a strategy. Not the tech. I really hope that capital raising is not too close.
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