Hi All, This is a huge announcement IMHO.
When the licensing deal was announced in Jan, i was wondering how long it would take for them to see next steps. It often takes many many months to see any progress on a deal like this, sometimes 6m+ easy!!
But to see PRODUCT ON SHELVES within 3 weeks from now, it's one of the quickest moves i've seen in this space.
Provies the worth of the IP as well as the commercial viability of the product.
GO ADO. I'm in and looking forward to see where it runs to tomorrow!! (Remember it ran from 1c to 10c intra day high on the 13/1!!!).
huge announcement - must faster than expected
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