SWG swish group limited (the)

Businesses• Swish Group has established and now operates two...

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    Businesses
    • Swish Group has established and now operates two digital media
    businesses: Digital Signage and Digital Video on Demand
    • Digital Signage – One of the fastest growing new media in USA,
    Europe and Asia
    • Digital Video on Demand – A number of early stage businesses
    emerging:
    – Telstra “BigPond Movies Downloads”
    – “Reeltime”
    – “Anytime”
    • Has established the necessary business units to support the Digital
    Signage and Digital Video on Demand Businesses
    – Digital Production
    – Advertising Sales
    – Digital Equipment Supply

    Digital Signage / Out of Home Television
    • Produces specially tailored
    entertainment, information and
    advertising programmes for retail outlets,
    medical centres, hospitals, pharmacies,
    fitness centres, public transport and
    other public venues.
    • Good Health Television
    (1,000 Medical Centres and hospitals)
    • Pharmacy TV
    (Initial phase 1,200 Pharmacies)
    • GymVision
    (1,000 Gyms and Health Centres)
    • Swish Transit
    (Sydney Light Rail Network)
    • Anticipate Digital Signage network will
    expand to 5,000 sites by December
    2006

    Digital Video on Demand
    • Provides Digital Video on Demand
    (“DVOD”), high speed internet and digital
    information services for hotels, apartments
    and other multi unit developments
    • First systems installed in Batman’s Hill Hotel
    Melbourne and the Intercontinental Crowne
    Plaza Dubai
    • Sales agents appointed in the Middle East,
    UK, South East Asia and China
    • Commercial model
    – Vendor financing
    – Outright sale
    – Software licencing
    • Ongoing content supply, maintenance and
    service revenue
    • Currently negotiating with residential
    apartment owners/operators

    Digital Production
    • Digital production and post-production
    services to the film, television and
    advertising industries
    • Ability to compress, store and manage,
    transmit and deliver all forms of digital
    media
    • Clients include; Honda, Telstra, Smorgon
    Steel, Channel 7, Southcorp and Australian
    Unity
    • Recently acquired the Black Cat Group of
    Companies
    – TVC production business (100%)
    – Indian ‘Bollywood’ production business in Australia
    (51%)

    Digital Equipment Supply
    • Able to supply hardware for Digital Signage
    and Digital Video on Demand networks
    • Established Australian Vision Systems
    (51% owned by Swish Group) to source,
    procure, import and supply digital
    equipment for corporate clients
    • Company believes that there is a
    significant opportunity to supply new digital
    equipment to corporate as Australia
    migrates to digital media

    Digital Media
    • Positioned to take advantage of the increasingly rapid
    development of digital media;
    – More efficient digital content production
    – Higher quality production (HD TV)
    – Faster internet transmission speeds (Cable Extreme)
    – Superior display devices ( Plasma, LCD, LED)
    • Rate of growth of digital media is increasing
    • Consumers are becoming more aware of the benefits and
    capabilities of digital media.
    • Technology is becoming more affordable and cost-effective
    • Display equipment (Plasma, LCD, LED) is becoming more
    affordable
 
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