hugo boss signs with lumacom, page-9

Good point about advertising being a competitive business BlackOil and I think this is where the company has been really smart.Rather than trying to re-invent the wheel and become a quasi advertisng agency themselves they are joint venturing with advertising agencies who can lay claim to being the biggest and the best in their respective fields and would therefore be expected to have not only a portfolio of salivating advertisers but also the worlds most iconic sites securely in their control.Thats my reading of ststae of play fwiw

Cheers

Rocknocker