I agree the name "Humm" is terrible. I think "Bundll" would have been a far better catchy name - "Bundll it". Unfortunately it appears the company has moved in and cemented the "Humm" brand, so I think they are stuck with the duddy name and cannot turn back now at risk of losing all the marketing efforts spent marketing the Humm brand. I think longer term, so long as they gain market share, it wont matter too much.
Putting that aside, as you have noted we are selling at well below NTA. And I simply refuse to sell any of my positions if they sell anywhere near NTA, especially when that NTA grows YoY. It makes no sense selling $1.00 for $0.70.
If it never trades above NTA, that's fine, I will stick true to my word and take Humm to the grave (so long as it keeps on profitable), happy to receive dividends along the way. Will I buy more? Probably not - for some reason the market seems super dedicated to keep this at irrational prices with whatever it takes, so I will not fight that and simply hold for now as I know that stockprices can remain irrational longer than one can stay solvent.
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Last
84.0¢ |
Change
-0.025(2.89%) |
Mkt cap ! $412.7M |
Open | High | Low | Value | Volume |
84.5¢ | 87.5¢ | 84.0¢ | $1.517M | 1.769M |
Buyers (Bids)
No. | Vol. | Price($) |
---|---|---|
2 | 8548 | 84.0¢ |
Sellers (Offers)
Price($) | Vol. | No. |
---|---|---|
86.0¢ | 9192 | 1 |
View Market Depth
No. | Vol. | Price($) |
---|---|---|
2 | 8548 | 0.840 |
1 | 9192 | 0.835 |
2 | 15217 | 0.830 |
2 | 70638 | 0.825 |
1 | 3000 | 0.820 |
Price($) | Vol. | No. |
---|---|---|
0.860 | 9192 | 1 |
0.865 | 9192 | 1 |
0.870 | 15042 | 2 |
0.875 | 20000 | 1 |
0.880 | 406051 | 8 |
Last trade - 16.10pm 30/09/2024 (20 minute delay) ? |
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HUM (ASX) Chart |