HUM: USA expansion - big apple calling

Just have been wondering, whilst HUM has declared a strategy to expand to UK and CANADA, why have they never mentioned expansion in the USA......look where that has taken APT.. It's the biggest retail market.


I have heard number of times, OS expansion is difficult and many have failed but likes of APT, SZL & Z1p have expanded and benefited. Even smaller players like OPY etc and other are expanding in USA.

HUMM claims to be the first bnpl ( them, not me), but have not capatilised the USA market at all. Forget if they were first or not, but they can certainly adapt a FOLLOW THE LEADER Strategy and expand there to be in the game. BIg game, big player, big arena, the backyard is not enough. They can certainly talent hunt for expansion into USA .......attract resources from likes of paypal, amazon, FB, google etc and use their expertise.

Why r they so slow.