The suite of product names is a very clever piece of marketing. With the double lettering, customers will be able to recognise sister products instantly and perhaps influence their decision to use another product from the Flexi stable.
For shareholders it will be much easier to recognise our products in action. One of my frustrations was not being able to instantly recognise our products and see them in action. It is so easy to recognise our new brands, well done to Rebecca James and the marketing team for this clever move.
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The suite of product names is a very clever piece of marketing....
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