IMO, the cyber truck is an experimental vehicle to:
-gain free brand advertising (like mock-up trucks at a truck show)
-test public feedback.
-road testing of the powertrain
And of course there is the theory that any publicity is better than no publicity.
IMO Tesla will release a conventional looking BEV Pick-up later
because of the high market share of pick-ups generally in the US vehicle market;
many of which are "Toorak Tractors"
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