I can only assume this is bait. What general consensus are you talking about exactly? Pretty sure the actual general consensus last time I checked is, for green hydrogen anyway, if you can get enough power into the process to produce it with as close to no in costs, it's wildy profitable as hydrogen can be pulled out of basically anywhere with enough energy feeding the process. So, if the energy is free (or close to) and the output has value = profit, and that's just for green, not gold, blue, brown or grey.
also, I'm fairly sure the actual general consensus is it needs about 10 years to reach cost parity with lithium ion as a mobile fuel source, but in terms of how to electrify larger vehicles, fuel cells are the only way to do it.
also, as for general consensus and cashed up companies, it's also the Australian government
https://www.austrade.gov.au/international/invest/investor-updates/australia-exports-world-s-first-shipment-of-liquified-hydrogen-to-japan#:~:text=Australia%20is%20sending%20the%20world%27s,sea%20to%20an%20international%20market.
https://www.dcceew.gov.au/energy/hydrogen
so I don't want to dump on you too hard, because you're right, ESG and green is getting thrown around left right and centre, and realistically no one cares unless it adds to their margins, but it takes all of about 30 seconds to do the bare minimum DD into the Hydrogen industry to know that it's absolutely more than just a fluff piece, how much more? That's up for debate, but to discredit it all together is extremely silly.
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